Target the Negative, Ignore the Positive

The great Russian writer Leo Tolstoy begins his masterpiece Anna Karenina with a simple observation he then illuminates throughout the novel: “All happy families are alike; each unhappy family is unhappy in its own way.”…

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Being Rich Without Making Money Your Life

“Consumers buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.” The idea is simple, the underlying message profound, and David Ogilvy built a marketing legacy…

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Beat the Competition Without Competing

“And here comes in the question whether it is better to be loved rather than feared, or feared rather than loved,” Niccolò Machiavelli pondered some 500 years ago. “It might perhaps be answered that we…

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Asynchronicity: The Invisible Force That Shapes You

You are at the supermarket doing groceries. Around the same time, your youngest child is suddenly hurt, being driven to the hospital. You, of course, have no way of immediately knowing what is happening somewhere…

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Dare to Think: On the Futility of Advice

When Isaac Newton published his Principia Mathematica in 1687, he not only revolutionized our understanding of physics, but he also set off a chain reaction that would eventually create a new order in the Western…

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The Myth of Enlightenment

He was born Franklin Albert Jones. He died as Adi Da Samraj. What happened between these points in time is up for dispute depending on who you ask, what they believe, and the relationship they…

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Mystery: The Greatest Advantage in a World of Noise

In the African Savannah, leopards are almost impossible to spot compared to most of the other wild cats. Even Rangers, who live and breathe the nature of the Game Reserves where many of these animals…

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Taste: The Hidden Driver of Creative Genius

Creativity is nothing more than emergence. Whether it’s producing a divergent mathematical system to ground a new approach to physics or simply making a new dish for the guests you have coming over for dinner,…

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Your Identity Makes the World a Better Place

Yesterday, I took a fun dose of a psychedelic drug. Last week, I wrote an essay called Your Identity Makes the World a Worse Place. Now, I’m going to write about what connects these seemingly…

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Novelty: The New Purpose of Life

Sight. Sound. Smell. Taste. Touch. These were the five senses outlined by Aristotle, some two thousand years ago, in his immortal treatise on what he considered the biological and psychological foundations of the human body….

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